Episode 56

Published on:

24th Jan 2023

Cole Ruud-Johnson | Scaling Past the Friction Points

On today's episode of the Passive Wealth Principles podcast, Jake chats with Cole Ruud-Johnson, the “Wholesaling Real Estate Guy” and founder of HelloPad, a real estate investment company. HelloPad sells people's homes quickly by offering a fair offer for their property. HelloPad removes the hassle of selling and provides clients with a high sale offer and a fast and easy process to close.

During the episode, Cole explains the concept and benefits of sequential marketing, and why many in the real estate industry have a 'throw things at the wall and see what sticks' approach to marketing.

He discusses some of the challenges and mistakes he's encountered in his career, many of which have defined his path to becoming an entrepreneur.

Cole explains the importance of shifting from being a hustler to being a business owner, why so many fail to do so, and why their businesses never scale as a result.

He also reveals HelloPad's tech stack, as well as some of the KPIs that he focuses on, as both a marketing company and a sales organization for both acquisitions and dispositions.

Join Jake and Cole for this fascinating discussion.


What You Will Learn in this Show:

  • The concept of sequential marketing.
  • The reason why so many people in real estate are unable to scale - the friction points.
  • Methods for removing friction points in your organization.
  • The opportunities Cole sees in real estate in 2023 and beyond
  • And so much more...



Cole Ruud-Johnson

Cole's LinkedIn

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About the Podcast

Passive Wealth Principles
Contrarian Investing for Cash Flow and Freedom
You are listening to the Passive Wealth Principles Podcast. Your host; Jake Harris is the founder of an award-winning real estate investment firm and actively investing in commercial real estate all over the country. This show allows you to tune into interviews, dive deeper and deconstruction many passive wealth principles not just from investing but tactics, strategies, and many fascinating ways in which people have achieved levels of passive wealth.

Through my nearly 20 year career as a professional investor, I have built an amazing network of people and come across some super-savvy investors that not only have a unique stance on the marketplace but look at the same problems we all face and many times have come up with a simple but unconventional approach to solving them.

So come be a fly on the wall. Enjoy the conversations and these amazing passive wealth principle lessons.

Learn more: https://www.catchknives.com/

About your host

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Jake Harris

A sought-after expert and gifted story teller with contagious energy, he inspires everyone around him with encyclopedic research. He can take complicated ideas and convey them simply and clearly for everyone to understand. As a founder and managing partner of an award-winning commercial real estate firm, he has authored a #1 bestselling book (CatchingKnives). He has been featured in many publications including The NY Times & Yahoo Finance, he is a frequent speaker, podcast guest, and a highly valued coach. He uses those superpowers to pioneer cutting-edge bold design into an exciting hotel, infill, and adaptive reuse projects across the country. To date has purchased and sold1200+ properties in23 states and amassed a commercial real estate portfolio of iconic properties. He earned a master's degree in International Real Estate, sits on the FIU real estate board, is an accreditedCongress of New Urbanism city builder, a member of CCIM, Urban Land Institute (ULI) and holds a CA real estate brokers license.