Episode 57

Published on:

27th Jan 2023

What I Learned (Cole Ruud-Johnson)

In this new “What I Learned...” episode of the Passive Wealth Principles Podcast, Jake Harris breaks down his interview with Cole Ruud-Johnson,

As always, Jake shares some of the insights he gained from his conversation with Cole.

You'll discover some of the challenges and mistakes Cole has encountered in his career, many of which have defined his path to becoming an entrepreneur.

Jake discusses the reasons why many entrepreneurs don't know how to generate leads in their business and do it in a scalable way.

You will learn why Cole believes that, at some point in an entrepreneur's journey, the hustler has to die in order to become the CEO.

Jake will also talk about the importance of identifying and eliminating the friction points in your business to allow for growth.

Listen now and enjoy!

What You’ll Learn in this Show:

  • Sequential marketing: What is it and how it works.
  • Cole's belief that many in the real estate industry have a 'throw things at the wall and see what sticks' approach to marketing.
  • How to identify and remove the friction points in your business by using KPIs.
  • A look at Cole's tech stack, as well as some of the KPIs that he focuses on, as both a marketing company and a sales organization.
  • And so much more...



Cole Ruud-Johnson

Cole's LinkedIn

Show artwork for Passive Wealth Principles

About the Podcast

Passive Wealth Principles
Contrarian Investing for Cash Flow and Freedom
You are listening to the Passive Wealth Principles Podcast. Your host; Jake Harris is the founder of an award-winning real estate investment firm and actively investing in commercial real estate all over the country. This show allows you to tune into interviews, dive deeper and deconstruction many passive wealth principles not just from investing but tactics, strategies, and many fascinating ways in which people have achieved levels of passive wealth.

Through my nearly 20 year career as a professional investor, I have built an amazing network of people and come across some super-savvy investors that not only have a unique stance on the marketplace but look at the same problems we all face and many times have come up with a simple but unconventional approach to solving them.

So come be a fly on the wall. Enjoy the conversations and these amazing passive wealth principle lessons.

Learn more: https://www.catchknives.com/

About your host

Profile picture for Jake Harris

Jake Harris

A sought-after expert and gifted story teller with contagious energy, he inspires everyone around him with encyclopedic research. He can take complicated ideas and convey them simply and clearly for everyone to understand. As a founder and managing partner of an award-winning commercial real estate firm, he has authored a #1 bestselling book (CatchingKnives). He has been featured in many publications including The NY Times & Yahoo Finance, he is a frequent speaker, podcast guest, and a highly valued coach. He uses those superpowers to pioneer cutting-edge bold design into an exciting hotel, infill, and adaptive reuse projects across the country. To date has purchased and sold1200+ properties in23 states and amassed a commercial real estate portfolio of iconic properties. He earned a master's degree in International Real Estate, sits on the FIU real estate board, is an accreditedCongress of New Urbanism city builder, a member of CCIM, Urban Land Institute (ULI) and holds a CA real estate brokers license.